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Amazon – Very Important Breakfast Club

Amazon joined forces with their long-standing partners Magic Breakfast, a charity that aims to end hunger as a barrier to education in UK schools, to create something special for children, some unusual and entertaining ways to learn.

Jubba teamed up with Hunt & Gather to create and deliver the “Very important Breakfast Club” (VIBC). Working with well-known influencers and celebrities like Rachel Riley, Professor Green and Dr Ranj, the aim was to bring exclusive and unique lessons to five deserving primary schools selected by Magic Breakfast.  

Each class was themed around the talent’s area of expertise to provide a fun and engaging learning experience for the children on maths and science, as well as some more unusual topics like rapping and football skills. These were streamed live as a surprise for children, before being made on the Amazon YouTube channel for all children to enjoy for free over the Christmas period.