Jubba - creative event producers & consultants

Call us on t: +44 (0)207 916 9304

Address Lower Ground Floor East
36-42 New Inn Yard

Email info@jubba.net

Mastercard – In The Dark

In 2020, during the COVID-19 pandemic, Mastercard launched a new initiative called ‘In the Dark’ to provide financial and technological help to those in need. The idea was to provide the ‘digitally excluded’ with the relevant education and advice to utilise tech as a means to stay connected with friends and family, but also to better manage their finances. 

To raise awareness, the words ‘In The Dark?’ were projected onto tower blocks in the UK (London and Bristol) for 19 minutes to highlight the 19 million people being left behind. 

Jubba were responsible for finding tower blocks in both locations, which included liaising with councils and residents leading up to the projections, working up the creative and capturing content.