McDonald’s 50th Anniversary Chicken-Only Pop-Up

In celebration of McDonald’s UK’s 50th anniversary, we teamed up with Red Consultancy to launch the brand’s first ever chicken-only pop-up restaurant. This unique event was designed to spotlight McDonald’s beloved chicken menu and prove why they’re the best in the market when it comes to chicken feasts.

We took over a McDonald’s in Central London and transformed it into a chicken-centric world, highlighting fan favourites like McNuggets, McSpicy, and more. With attendees getting to enjoyed free McDonald’s Chicken menu items and soft drinks throughout the event.

The pop-up was not just a restaurant—it was an experience, it featured arcade games, exclusive merch drops, and sneaker cleaning by StayFresh. A rotation of guest DJs, including Melvin Odoom, Rickie Haywood-Williams, and Josh Parkinson, set the vibe, while AfroKickz created custom sneakers to mark the occasion. 

The result was a one-of-a-kind experience that celebrated McDonald’s milestone in a truly unforgettable way.