AMAZON – Home of Black Friday

After firmly establishing Amazon as the originators of Black Friday in the UK with the first Home of Black Friday in Soho Square, we returned the following year bigger and better than ever.

The derelict building that was formerly the N&S showrooms was transformed into the new Home of Black Friday. 

With an indoor snow covered forest, a screening room with free pick ‘n’ mix on tap, hair stylists, beard trimming experts, makeup and nail bars, performances by Professor Green and Sophie Ellis-Bextor in the Big Box gig venue, craft workshops, visits by Elmer the Elephant and Shaun the Sheep, a book reading with the wonderful Dermot O’Leary, 24hr opening with DJ’s playing long into the night, a free bar serving a huge variety of drinks, whisk(e)y tastings and lots, lots more, 2018 was by any standards a big success.

We had over 8,000 people through the doors, acres of coverage and a very happy client.