Amazon – Prime Day Unboxed

The first ever event to celebrate Amazon’s Prime Day and we did it in style, a one day festival at Kings Place in London.

During the countdown to Prime Day a giant Amazon box was seen at various locations around London with a mysterious message and Smile Code (Amazon’s own QR codes).

Scanning the code took you to the Unboxed microsite where people could enter a competition to win tickets for the shows.

This culminated in 100’s of lucky ticket winners stepping through the same giant box at Kings Place, Kings Cross into a world of entertainment. Best selling author Ant Middleton read from his new book before a Q & A, Paddington Bear made a special appearance at a family screening of Paddington 2, and the whole event hosted by Edith Bowman came to a climax with Take That taking to the stage for a storming set.