Skittles – House of Joy
To launch the all-new Squishy Cloudz, we were briefed to create the Skittles House of Joy to help brighten-up a gloomy February, sprinkling up motivation to those that need it. This manifested itself as a pop-up in Soho’s Old Compton Street, bringing an unmissable splash of colour to the area.
In keeping with the iconic “taste the rainbow” platform, the Skittles House of Joy was adorned with bright colours inside and out, kicking off with a rainbow mural covering the exterior of the shop with the interior being home to rainbow lighting, a mural wall and an affirmation mirror inside.
The House of Joy was launched by drag queen and Dancing on Ice contestant, The Vivienne, whilst motivational performances were given by Cheryl Hole, Starlett and Vanity Milan whilst Hunsnet also popped down to create some truly stunning content.