Greggs x Primark – Boutique
We fired up Greggs freshly baked fashion drop, where our guests got a fresh-out-the-oven look at their new line before it hit the shelves of Primark. Complete with tracksuits, bucket hats, sliders and sausage roll socks (to name but a few), guests left looking like a snack in time for festival season.
A very tongue-in-cheek approach, the ‘Boutique’ was kitted out with a selfie mirror for those all important fit checks, a DJ pumping out fresh tunes, prosecco on tap, a personalisation station to embroider guests initials onto their hot product, lest anyone succumb to the urge to nick it, and fitting rooms decked out in sausage roll wallpaper where the clobber could be tried on.
The revolving door of bookable sessions were snapped up immediately and who could blame them…?